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Producing museum quality art requires nothing less than museum quality inks and printing units - which is why we use Epson's UltraChrome GS3 ink and a SureColor S-Series printing units.

This combination is the gold standard of professional art prints, and creates a vibrant and long lasting print, with a 100+ year rated lifetime, so that you can be sure your art will always be with you.


Epson UltraChrome GS3 Ink

Featuring an enhanced color gamut, enhanced pigment density and a significant improvement in gloss levels, our ink showcases all colors perfectly.


SureColor S-Series Printers

Costing more than a small car, our professional SureColor S-Series printing units redefine the meaning of quality as they bring your art to life


100+ Year Lifetime

The combination of our professional inks and our state of the art printing units means that your True North prints are rated to last over 100 years.

Framed map art of New Orleans, Louisiana on display in an art gallery.

Epson UltraChrome GS3 Ink

The best artists in the world need the best tools in the world - and that starts with ink.

In our search for the best possible print quality, we tested a total of 23 ink types from 6 vendors from Japan, Germany and the USA. Epson's UltraChrome GS3 was number 24 - and as soon as we saw the final product, we immediately knew it was the one.

Designed with Epson's fourth generation solvent ink chemistry, this ink builds on the strengths of UltraChrome GS and GS2 with great image stability, amazing color precision and outstanding media compatibility.

It also features a newly developed Red Ink Technology, which provides significant color gamut improvements, even allowing it to reach a near perfect 98.2% Pantone coverage.

As if this wasn't enough, this amazing ink is even Full Room GreenGuard Gold Certified, meaning that it is produced with minimally harmful chemicals.

Quality doesn't come cheap, and while we could absolutely use one of the 23 cheaper options we tested, it was clear to us that we'd go with the Epson UltraChrome - even if it meant lower margins on our end. If it means higher quality, more beautiful art, then we're happy with it.  

Framed map art of Washington DC on display in an art gallery.

SureColor S-Series Printers

The best ink in the world means nothing without the best printers on the market. 

A modern specialty printer is what brings all the right elements together to produce a beautiful, art gallery quality giclée print. To do so, we use professionally calibrated Epson SureColor printers, which cost more per unit than our first car.

The Epson SureColor S-Series redefines image quality expectations in the professional art market, featuring a PrecisionCore® TFP® printhead and enhanced precision media feeding system to produce high-quality, museum ready artwork.

Combined with the 3M MCS Warranty-backed Epson-3M UltraChrome GS3 solvent inks, the SureColor S-Series offers outstanding print quality, durability, and 98.2% Pantone color coverage.

These printers are able to hold up to 12 different ink cartridges, allowing for extremely detailed gradation and a wide color gamut, ultimately producing an art gallery-ready print for your to frame in your home or office. 

Framed map art of Washington DC on display in an art gallery.
Framed map art print of the Patagonia area of South America, on display on a wall.

100+ Year Rated Lifetime

The amazing memories you make in a city, home, or trip last for a lifetime - your True North art should too. 

As we're sure you can tell by now (especially since you've gotten this far down this rabbit hole of printing technology), we're pretty gung-ho on the whole "high quality" art thing here at True North.

From the very beginning, we knew that we wanted to make our prints. and posters last a lifetime, and stay with you from one home to the next, always reminding you of that one truly special place.

That is another reason why we decided to go with Epson's UltraChrome inks, as their inks have an astounding 138 year print permanence rating when displayed in a glass frame, and an even more amazing 289 years when displayed with a UV filter.

Furthermore, our inks have a very high resistance to humidity, and a high resistance to water - making it even more perfect for the adventurous type (FYI - if you'd really like to geek out and read our ink permanence reports, you can find them here).

At the end of the day, there is no way that we'll be able to truly test the 289 year rating for these inks - but we'll happily round it down to 100+ years. Your artwork, and cherished memories will be safe when printed by us. That much, we promise you. 

The True North Guarantee

At the end of the day, we want you to be genuinely happy with your custom True North art print. That’s more important to us than making a few extra bucks by denying your return. So we created the True North Guarantee, designed to have your back at all times.

At the end of the day, we want you to be genuinely happy with your custom True North art print.

That’s more important to us than making a few extra bucks by denying your return.

So we created the True North Guarantee, designed to have your back at all times.

Icon of pencil to showcase designing with confidence

Design with confidence

Design your unique art print knowing that you're covered by the True North Guarantee.

Icon of magnifying glass to indicate checking the art print

100 days, 100% guarantee

Unpack your art, hang it up, and enjoy it for up to 100 days while making up your mind.

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We've got your back, alaways

We stand by our work, and we will make it right should you not be 110% happy with it.

Customer Reviews

Based on 138 reviews
Tommie M.
Getting a couple other ones

Got a first one to try it out, now going to get some for the other rooms in my condo.

Eunice H.
Perfect gift for F1 fan husband!

Got him a map of Monza - he is SO happy with it!

Erin M.
Amazing quality

I was a bit skeptical at first, but then realized how high quality the paper is. Would buy another.

Jill M.
Bring me back to Bali!

I spent an amazing 3 months in Bali (pre-pandemic, obviously) and have really been missing it. I saw an ad for this cool map poster thing, and it literally had Bali in the ad, so I figured it was a sign. Love my new map!!


FAQ & General Questions 🔎

Looking for something? Great - You've come to the right place!

Ever since we've been open for business, we've catalogued the thousands of questions that we've received from curious customers just like you. 

We then took all those inquiries and categorized them into these general questions - which we've gone ahead and answered in our FAQ.

We're confident that we've answered the most commonly asked questions here - but if you'd like to know something else, you can go ahead and reach out to us directly at